1. Introduction
River Lake Homes is the trading name of River Lake Homes Limited . We are the data controller responsible for deciding how your personal data is used and protected.
This privacy policy, together with any other referenced documents, explains how we collect, use, and protect your personal data. Your personal data is any information that, alone or combined with other data, can identify you.
This policy applies to all individuals who interact with our website or services, and if there are two or more named individuals (e.g., joint applicants), it applies to each person separately.
Please read this privacy policy carefully. If you have questions, contact us using the details provided in Section 12.
2. Types of Personal Data We Collect
We may collect and process the following types of personal data about you:
Information You Provide Directly
- Full name, address, and contact details (email, phone numbers, and address history).
- Date of birth and age (to assess eligibility for certain products or services).
- Employment and financial details (including income, payment history, and bank account information).
- Information provided via forms, correspondence, or when using our services.
Information Collected Indirectly
- Data from credit reference or fraud prevention agencies, electoral roll records, and other publicly available sources.
- Technical details, such as:
- IP address.
- Browser type and version.
- Operating system and platform.
- Data about website usage, including page visits, interaction patterns, and clickstreams.
Information About Others
If you provide personal data about other individuals (e.g., co-applicants), you must have their consent to share their information with us and should inform them about this privacy policy.
3. Monitoring of Communications and Activities
We may monitor and record communications (phone, email, chat) for the following purposes:
- Regulatory and business compliance.
- Crime prevention and detection.
- Staff training and quality control.
- Resolving disputes and verifying statements.
Activities on your account may also be monitored for these purposes.
4. Legal Basis and Purposes for Processing Your Data
We process your personal data under the following legal bases:
4.1 Contract
To perform our obligations under the contract for products or services you’ve applied for, including managing your account, updating records, and providing customer support.
4.2 Legitimate Interests
To pursue our legitimate business interests, such as improving website functionality, conducting market research, and monitoring communications for quality assurance.
4.3 Legal Obligations
To comply with applicable legal requirements, including fraud prevention, identity verification, and responding to regulatory requests.
4.4 Consent
Where you have explicitly consented, such as when requesting disclosures to third parties or agreeing to receive marketing communications. You may withdraw your consent at any time by contacting us.
5. Sharing Your Personal Data
We will only share your personal data with third parties as outlined in this privacy policy and in compliance with applicable data protection laws. We do not sell personal data to third parties.
We may share your data with:
- Business partners, suppliers, or subcontractors necessary for delivering our services.
- Credit reference agencies and fraud prevention organizations.
- Legal and professional advisors.
- Regulatory authorities, where required.
- Other parties involved in property transactions (e.g., solicitors, estate agents).
- Third-party service providers, such as IT support, hosting services, and analytics tools.
- Prospective buyers or sellers in the event of a business transfer.
6. Data Security and Transfers
Your data will be stored securely on our systems or with our trusted service providers. While we aim to keep your information secure, no transmission method is 100% secure. We take reasonable steps to protect your data from unauthorized access, alteration, or loss.
If data is transferred outside the UK or EEA, we will ensure it is protected through appropriate safeguards, such as standard contractual clauses or other approved mechanisms.
7. Data Retention
We will retain your personal data only as long as necessary to fulfill the purposes outlined in this policy or to comply with legal obligations. Once your relationship with us ends, we may retain your data for legitimate reasons such as:
- Responding to complaints or inquiries.
- Preventing fraud or financial crime.
- Meeting regulatory requirements.
8. Your Rights
You have the following rights regarding your personal data:
- Right to Access: Request details of the personal data we hold about you.
- Right to Rectification: Correct inaccurate or incomplete information.
- Right to Erasure: Request deletion of your personal data (“right to be forgotten”).
- Right to Restriction: Restrict processing of your data in certain situations.
- Right to Object: Object to processing based on legitimate interests.
- Right to Data Portability: Request transfer of your data to another service provider.
- Right to Withdraw Consent: If you have given consent for processing, you can withdraw it at any time.
To exercise these rights, contact us at info@riverlakehomes.co.uk or see Section 12 for further contact details.
9. Credit Reference and Fraud Prevention
When you apply for our services, we may conduct checks with credit reference and fraud prevention agencies. This may include soft or hard credit searches, which will leave a footprint on your credit file.
We may continue to share data with these agencies throughout your relationship with us to ensure compliance with legal and financial obligations.
10. Cookies and Tracking Technologies
We use cookies to enhance your experience on our website. These may include:
- Essential Cookies: Necessary for site functionality.
- Analytics Cookies: To analyze website traffic and improve user experience.
- Functional Cookies: To remember your preferences and customize content.
- Targeting Cookies: To provide relevant advertising based on your interests.
You can manage your cookie preferences through your browser settings. Disabling cookies may affect website functionality.
11. Changes to This Privacy Policy
We may update this privacy policy to reflect changes in our practices or legal requirements. Updates will be posted on this page, and significant changes may be communicated directly.
12. Contact Us
If you have questions about this privacy policy or wish to exercise your rights, please contact us:
Email: info@riverlakehomes.co.uk
Phone: +441455241132
Copyright Notice:
All content on this website, including but not limited to text, graphics, logos, images, audio clips, video clips, and software, is the property of River Lake Homes or its content suppliers and is protected by UK and international copyright laws.
You may not modify, publish, transmit, participate in the transfer or sale, create derivative works, or in any way exploit, any of the content, in whole or in part, except as expressly permitted in writing by River Lake Homes.
How we store personal information:
Information pertaining to clients is securely stored within our *…….* software.
River Lake Homes holds onto physical and confidential data (like applications or property development).
We maintain records only for the requisite duration, ensuring deletion from our databases no later than 6 years, post the conclusion of our engagement with you.
Communications via email and associated invoices are purged from River Lake Homes databases after a span of 5 years.
Breach Procedure:
If any confidential data is compromised, lost, or improperly accessed, River Lake Homes adheres to a breach protocol.
A River Lake Homes staff member informs the Data Protection Champion.
River Lake Homes consults with the ICO for guidance on appropriate actions.
If deemed necessary, River Lake Homes may reach out to the client.
